While the company

While the company has retained and revamped its traditional Tops Premium ice cream, for example, it has also developed Tops Indulgence ice cream a more luxurious looking product meant to compete with higher end national ice cream brands.Product prices and sizes will not change.»Providing customers with choices on what they buy makes Tops different than other retailers, and we do that by offering a wide variety of Tops brand and national brand products,» said Frank Curci, Tops president and CEO.That statement seems to take advantage of criticism about the prevalence of Wegmans branded products in Wegmans stores, sometimes at the expense of national brands or varieties.»We have made a commitment to try to simplify shopping for our customers, and as a result, have eliminated some varieties that we previously offered,» said Michele Mehaffy, Wegmans spokeswoman. «We’ve also worked very hard to expand our offerings of Wegmans brand, knowing that our customers are looking for items that are high quality and good value.»The popularity of private label goods began to grow during the economic downturn of 2008, and consumers have stuck with private labels as the economy has improved.Since 2011, store brands have outpaced the growth of national brands, making up 23.4 percent of market share last year, according to the PLMA. In 2013, store brands accounted for $60.8 billion dollars in supermarket sales.»It was widely opined that market shares for store brands could be expected to recede as consumer spending and purchasing returned to more normal levels and routines,» said Dane Twining, a spokesman for the Private Label Manufacturers Association.

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